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The Intercept pubblica un un’intervista a Shoshana Zuboff, psicologa sociale presso l’Harvard Business School e teorica del capitalismo della sorveglianza.

I remember sitting at my desk in my study early in 2012, and I was listening to a speech that [Google’s then-Executive Chair] Eric Schmidt gave somewhere. He was bragging about how privacy conscious Google is, and he said, “We don’t sell your data.” I got on the phone and started calling these various data scientists that I know and saying, “How can Eric Schmidt say we don’t sell your data, in public, knowing that it’s recorded? How does he get away with that?” It’s exactly the question I was trying to answer at the beginning of all this.

Let’s say you’re browsing, or you’re on Facebook putting stuff in a post. They’re not taking your words and going into some marketplace and selling your words. Those words, or if they’ve got you walking across the park or whatever, that’s the raw material. They’re just secretly scraping your private experience as raw material, and they’re stockpiling that raw material, constantly flowing through the pipes. They sell prediction products into a new marketplace. What are those guys really buying? They’re buying predictions of what you’re gonna do. There are a lot of businesses that want to know what you’re going to do, and they’re willing to pay for those predictions. That’s how they get away with saying, “We’re not selling your personal information.” That’s how they get away also with saying, as in the case of [recently implemented European privacy law] GDPR, “Yeah, you can have access to your data.” Because the data they’re going to give you access to is the data you already gave them. They’re not giving you access to everything that happens when the raw material goes into the sausage machine, to the prediction products.

Immagine da maxpixels.