Un articolo del McKinsey parla della influenza della Generazione Z sulle aziende e il consumo partendo dall’analisi delle caratteristiche che definiscono questa nuova generazione.

As global connectivity soars, generational shifts could come to play a more important role in setting behavior than socioeconomic differences do. Young people have become a potent influence on people of all ages and incomes, as well as on the way those people consume and relate to brands.

 

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